The media and public relations professionals have separate goals, but are required to work together to achieve them. Media aim to provide relevant news to their audiences, while PR professionals have the goal of securing coverage for their client. We know that by working together, media and PR professionals create a mutually beneficial relationship.
So you’re going to a trade show – great! Shows and conferences are some of the best opportunities available to step out from behind the phone or computer and meet with contacts face-to-face. And aside from customers and collaborative partners, shows also provide one of the most critical opportunities to meet and build relationships with trade media.
In the spirit of brands getting an early start on the holidays, Starbucks released their popular Pumpkin Spice Latte (aka, the PSL) on August 28 – its earliest official launch date in latte history. This caffeinated drink kicked off the pumpkin spice craze in 2011, creating a popular seasonal marketing opportunity for companies hoping to take a creative spin on products and boost sales for the fall season.
In the marketing world, we all know market research is critical to developing a strategic marketing plan, launching a product or service, launching a marketing and/or advertising campaign and much, much more. But often times, there is limited funding to support the market research that can result in skipping this critical step all together.
Each summer as I desperately cling to what sunshine and warm temperature is left of the season, the nearby department store always has a way to remind me that indeed, fall is coming. It’s a trend I notice in the middle of each summer; a trend I dread each time.
“If a tree falls in the forest and no one is around to hear it,” teases the philosophical thought experiment, “does it make a sound?” The same can be asked of websites and SEO campaigns. Regardless of how stunning your website or how robust your SEO campaign, if you don’t monitor and analyze results, does it even matter?
With all due respect to Uber, there is a time and a place to change or update or refresh a brand. In particular, new logos have a potentially important and valuable purpose. But sometimes, poop by any other name (or emblem) still stinks, to paraphrase Shakespeare.
Sweeney, a leading full-service marketing agency, has unveiled a refreshed corporate brand, tagline, website and URL. The agency’s new visual identity is intended to reflect its unique approach to marketing service, its deep passion for the marketing industry, and its ongoing commitment to growth and innovation after 32 years.
Yesterday, Amazon made history by becoming the second U.S.-listed public company to break the $1 trillion threshold, causing the stock surge to reach 75% in 2018. Just this morning, retail leader J. Crew announced they are setting up shop on the website powerhouse, highlighting the importance to market on the platform.
It’s no secret that Amazon is changing the retail landscape. In fact, 44 percent of all U.S. e-commerce sales were done on Amazon last year, according to One Click Retail. Perhaps even more interesting, Amazon is becoming the go-to resource for product searches; BloomReach reported over half of Americans go to Amazon – versus other search engines or retail sites – to search for products.
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