Either it’s a very exciting or terrifying time to be in the marketing and public relations industry depending on how to you look at it. Our industry is changing significantly and at an accelerated rate. Digital continues to become more and more important when targeting any B2B or B2C consumer.
My colleague and I were able to attend the annual Cucalorus Connect Conference held right here in our own city of Wilmington, North Carolina. And, as you may have already guessed, the conference was all about connections. Specifically, this year focused on emphasizing the connection between three categories: art, technology and business.
After just two years in the agency world, grand openings quickly became one of my personal favorite campaigns to work on. This past spring, I had the opportunity to work with Shake Shack, New York City’s beloved burger chain, to help open its first-ever Ohio location on Cleveland’s East Side’s at the new Pinecrest development.
Sweeney, a leading full-service agency, received eight PRSA Cleveland Rocks Awards Tuesday, Dec. 4 at the annual Cleveland PRSA awards ceremony. The awards honor the area’s best in public relations and communications projects and programs. Sweeney took home silver and bronze awards across a multitude of marketing and public relations strategies, including website development, influencer marketing, media relations campaigns and creative.
What does it take to develop award-winning creative? Baby steps. My 14-month-old daughter recently became a walker. Like most babies, she started by pulling herself up on furniture and discovering her legs. She spent months sliding along walls and scooting against stuff – contemplating the concept of walking.
My journey to Adobe MAX gave me the opportunity to learn from some of the greatest modern minds in the design industry. For part 2 of my key takeaways, I will share some of my favorite points presented by design idol, Aaron Draplin of Draplin Design Co.
Last year, Amazon accounted for nearly half of all online holiday retail sales, according to GBH Insights head of technology research Daniel Ives. Needless to say, the holidays are a great time to capture additional sales on the platform and it’s not too late.
If you believe everything you read (and hear), it appears the agency industry is on its last leg.
I recently journeyed out west to Los Angeles for Adobe MAX - exploring new technology, speaking with vendors and participating in sessions hosted by incredible figures in the creative industry. I returned to Cleveland with new ideas (and swag) to share.
Getting your story covered on an outlet like The Today Show, whether it be a segment or social post, is no easy task. As one of hundreds - if not thousands - of weekly pitches, what makes one stand out?
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