The NAHB International Builders’ Show (IBS) was just held in Las Vegas, along with the National Kitchen & Bath Association’s Kitchen & Bath Industry Show (KBIS) during Design & Construction Week. Among the thousands of products being showcased between these two events, the “smart” home trend was very apparent.
If you can’t tell from some of my previous blog posts, I’m a big fan of trade shows. Stepping away from a normal routine to learn about the industry face-to-face with other innovators is invaluable – and the audience at Techtextil North America is at the forefront of technological advancement in textiles.
Ahh… Spring Break. That random week-long gap between New Years and Easter is upon us – and by us, I mean you, college students. This hiatus that breaks up the second semester offers the chance to fill up your calendar with all sorts of activities, from a few extra work shifts to a trip to Fort Lauderdale to a Netflix marathon on your parent’s couch.
Congratulations! You’ve won an industry award. That’s a prestigious honor you should be proud of, especially with all of the hard work you undoubtedly put into your submission. But now that you’ve won… what are you going to do with it?
Often times as marketers we have to move forward with campaigns without critical information because there is no time or money for research. But the Sweeney team is pretty industrious. In situations where we are missing key information, we use simple Google Forms or Survey Monkey surveys to secure critical data that supports the campaign planning process.
Super Bowl LIII, also known as the lowest scoring Super Bowl in history was dull, to say the least. The people of the internet had plenty to say about the game (or lack thereof) and let’s not forget all the posts about shirtless Adam Levine, and SpongeBob introducing Travis Scott.
This week, Proctor and Gamble’s men’s razor giant, Gillette, sent shock waves around the country when it released its new advertisement shedding light on the controversial #MeToo movement. The advertisement uses an empathetic approach in encouraging men to shape the way they view their own masculinity, encouraging changes in the way they speak and act in their everyday lives.
The Consumer Electronics Show – now in full swing – is arguably the largest global platform for new product launches. The parade of fresh, innovative and exciting is virtually endless. But for most, it will not end well. It is critically important to acknowledge that on any given day, anything can and likely will happen, sometimes to your advantage and sometimes not.
Media. It’s such an ambiguous term these days. To many, especially those millennials and Gen Z’ers, it means social media. Instagram, Twitter, Facebook. You name it. To others, media means the news. You know, what they see when flicking on the TV at 6 a.m.
Hometowns Episode: Cleveland, Raleigh and Wilmington! Sweeney is lucky to call Cleveland, Raleigh and Wilmington home. When our employees aren't hitting it out of the park with social media, graphic design and media relations, they're exploring their favorite local hot spots or relaxing on the beach.
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