The marketing industry has changed drastically and continues to each day, especially with the development of new technology and how people use it. Marketers and companies have utilized TV, radio and the internet to sell new products for years, but when social media joined these channels, the game was changed.
Graduation. It’s the exciting, exhilarating end of a rewarding chapter that can sometimes lead to the scary, intimidating unknown of what’s next. This year, it’s estimated that more than two million students will be throwing up their caps and heading into the professional world.
There is a special unspoken bond among working moms. You come in looking like hell because you slept two hours the night before as your littlest was up all night. You’re sitting at work wondering how your child’s field trip went and day dreaming you are there.
After being honored with Public Relations Society of America’s “Rising Star” award we sat down with digital marketing manager Rachel Dill to reflect on her career up to this point. As a member of PRSSA, a student chapter, when attending The Ohio State University, the organization helped her determine what career path she wanted to embark on.
How do you take over 30 years of experience, a collective group of passionate, stubborn, energetic minds and outstanding clients - and combine them into one cohesive creative portfolio? The creative portfolio is a collection of work showcasing individual or agency creativity, practical abilities and design-thinking. A creative portfolio offers a holistic approach to presenting the most strategic creative by an individual or agency. It should be interconnected and all-encompassing.
Isn’t it strange how the lessons our parents preached to us at an early age are the ones that continually find application in the real world? Sure, my dad’s number one rule of always laying out an exit path in case of a fire hasn’t found much use in my career.
Ah, March. The first day of spring, St. Patrick’s Day and, if you’re a sports fanatic like myself, the kick-off to college basketball’s biggest event, the NCAA tournament. However, this month has brought more than its fair share of marketing gimmicks, campaigns and rivalries as well.
With the ever-increasing amount of graduating college students being thrust into the workforce, this summer’s job hunt will be a fierce battle for many young professionals. For graphic design students in their final semester this means preparing portfolios, developing an individual brand and honing interview skills.
Research builds the foundation of any public relations or marketing campaign. Being an expert on a specific topic and having your finger on the pulse for the industry can come in handy not only in formal strategy, but in everyday conversations or meetings.
I had the opportunity to hear Daniel Lemin, co-author of Talk Triggers, speak at the AMA High Five Conference in Raleigh, N.C. last week. He really drove home the benefits and opportunity of word of mouth marketing.
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