These days, it seems more and more difficult to not bring politics into things – including athletics, at the office, at home or on a date and of course – marketing. The big question is, should brands address topics such as immigration, gun violence, women’s rights, LGBTQ+ rights and climate change in their company values or better yet, take a stand and influence these topics in their advertising?
We’ve all seen it. The products packaged with messaging that claims what’s inside is natural, pure, eco - and free of this and that. Add a leaf or two, and a cool shade of green and you think you are picking up a product that is good for you, your home and your family.
Jim Taylor, Arby's CMO is pretty proud of himself these days, stating that consumers are either "with us (eating meat) or against us (not eating meat)" in a sort of battle between meat and vegetable eaters. But there are serious flaws in his strategy.
It’s just business. Yes, we all say it’s just business, but things get very personal when you manage employees effectively. Your connection starts the day you interview them. You deliberate on the best candidate. You plan the best offer and you get excited when they join the team.
There is a common misperception that once you have a full-time job you no longer need to do those ‘resume-boosting’ activities like joining industry associations. But that perception couldn’t be further from the truth. I get it, life is busy.
Just when marketers feel they have identified what their audience wants, a new market of buyers have emerged: Generation Z. The Gen Z demographic includes those born after the year 1996, and as this generation is coming of age, their spending power is growing.
So far this summer, our creative team has been busy designing, collaborating and strategizing with our amazing clients. We wanted to take a moment to highlight our graphic designer and fan of all things quirky, Alex Robinson. Find out what fuels his creativity in and out of the Sweeney office.
Three years ago, Gasco – the gas industry’s leading supplier of precision calibration gas mixtures – tasked us (Sweeney) to rebrand its ecosmart™ product. Gasco is a niche player in the gas industry with a serious reputation for big ideas.
As we move on to the latter half of June, Sweeney remains consistently busy with tons of amazing work, especially within the creative department. Taking a quick breather, we are continuing our team highlights by sitting down with our newest member to creative, Olivia Hiles and getting to know a little more about what makes her awesome.
With the start of summer has come lots of new design work at Sweeney! We can’t wait to show you what we’ve been up to, but until then, we sat down with our Creative Director, Becca Wren, to discuss her role, interests, and what she sees next for Sweeney’s creative department.
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