Sweeney, a leading full-service agency, announces the launch of Amazon Accelerate™, a digital marketing service designed to drive Amazon sales. Amazon Accelerate™ employs strategy, design, content and data analysis to increase conversions on the Amazon platform. “Amazon Accelerate™ is a digital e-commerce marketing service designed to support and increase product sales on Amazon,” said Jennifer Manocchio, president of Sweeney.
To know me is to know that I rarely take time to boast about our agency’s past or our present, but instead am typically consumed with what comes next. This is the exception to that rule. For more than three decades, Sweeney has forged a unique and consistent identity in the agency world.
Amplifying content is the fourth installment of the Moz method and when it comes to link building basics, cheaters never prosper. Link building is the process of acquiring hyperlinks from other websites to your own, but you can’t trick Google into ranking your page higher if you don’t play by the rules.
Quality media coverage is a crucial component of building brand awareness; but without a solid foundation in media relations, it’s hard to know where to start. Here are five steps to set your brand up for media success, centered around the most important aspect of media relations – the relationship.
How many great stories are simply attributed to someone being in the right place, at the right time? Thousands of lives have been saved because someone just so happened to walk by, and generations of families exist because two people met with perfect timing.
During grad school, I had a professor I both respected and admired, and – if I am being completely honest – was slightly terrified of… in a healthy way, of course. Dr. White had a ritual in her strategic public relations class.
Yes, the world is changing (shocking revelation #1). New technologies – particularly social media – are changing the ways news is served up and consumed (shocking revelation #2). And “influencers” like Donald Trump and Facebook are popularizing the idea that news is “fake” (shocking revelation #3).
Heading into this summer, I made it a mission of mine to intern at an agency. Many students dream of interning at large, well-known corporations, and while I think that is also a fantastic experience, my main goal this summer was to expand my marketing and public relations skillsets and industry knowledge.
In recent years, the term 'keyword' has evolved from a fun buzzword to a critical part of the marketing lexicon. And not surprisingly, because of its quick adoption, the term's definition and meaning have become skewed. My desire to better understand keywords was one of many reasons I attended the Moz Academy SEO boot camp.
The term fake news may be new for most, but the concept of sensational news has been around since the Ancient Roman times. Social Psychologist John Yost presented at a PRSA event last week and dove into the complexities of truth and how it’s affecting our industry today.
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