A case study detailing the specific results of how your company or product helped overcome a unique or difficult challenge can be a powerful marketing tool. Since developing case studies is often time consuming, be sure to maximize their use.
Retailers are hungry this year to meet holiday shopping sales goals. If seeing holiday decorations before Halloween wasn’t enough to prove this point, now the biggest shopping day of the year – Black Friday – is sneaking into our Turkey Day.
You are universally recognized as one of the great visionaries of your age. Big, lofty, creative ideas flow through your brain like oxygen through your lungs. You see things most can't fathom upon explanation... Then you create them. And still, most can barely comprehend the beauty and elegance of your achievements.
A successful media relations strategy includes three major components: an excellent and up-to-date media database, compelling content and aggressive media follow up. But as you execute a strategy with these three elements, also implement these six small habits that will make a big difference in helping achieve more, better quality and ongoing media coverage.
According to a study recently released by Bulldog Reporter and Business Wire, about half (48.4%) of corporate communicators have an online newsroom, and an additional 13% intend to develop one in the future. The study also revealed the single greatest challenge with online newsrooms is a lack of resources to keep it updated.
When united, consumers do have power. How corporations respond to their customer base can be the difference between retaining customers and losing them by the masses. Just take a look at these two very different situations. Netflix In July Netflix announced it would split the DVD and streaming video plans and charge $7.99 for each service.
According to the Yale Rudd Center for Food Policy & Obesity, children and teens are drinking massive amounts of sugary drinks that increase the risk for obesity and diabetes. And guess who's to blame? According to a new report entitled: Evaluating Sugary Drink Nutrition and Marketing to Youth," companies that are targeting young people and using more sophisticated and ubiquitous marketing tactics to reach them are the biggest problem.
In fairness to the other side, I would like to offer some pointed and useful advice on how to not succeed in business and life. In the words of Dwight Schrute: "To me, success is simply the opposite of failure." Indeed.
Okay… Maybe Rosie from the Jetsons isn’t quite in our future yet. However, at this year’s CEDIA (Custom Electronic Design and Installation Association) trade show, new and future technologies forecasted to be in our kitchens soon does seem like something more out of the Jetsons.
Measuring marketing campaigns is key to determining if you should continue a campaign and necessary when showing upper management the value of marketing. The first step is setting measurable objectives and ensuring each marketing strategy has measurement metrics in place.
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