Earlier this year we explored what makes QR codes effective, how to use them in your marketing campaigns and how to avoid some of the most common mistakes associated with QR codes.  And since the research predicts half of Americans will have smart phones by this Sunday, we wanted to share five more creative ways you can use QR codes to help achieve your 2012 marketing goals. 1.

Just over a year from now, on December 21, 2012, life as we know it on planet Earth will be disrupted with a cataclysmic event that signals or perhaps even brings about the end of times.

A Nielsen forecast revealed 1 in 2 Americans will have a smartphone by Christmas of 2011 – a dramatic increase from the mere 1 in 10 Americans with smartphones in the summer of 2008. And with more consumers using smartphones daily, more people will be using mobile apps.

Say goodbye to last year’s hot-pink hue Honeysuckle.  And say hello to Tangerine Tango, a reddish-orange hue that Pantone announced as the top color of 2012.  This color is already making its way into consumer products from fashion to furniture and kitchen products.

I have to be perfectly honest, I don't know Daniel Henninger from Adam.  He is a native Clevelander, which is nice.  He's also a Georgetown graduate, a member of the Wall Street Journal editorial staff and an award-winning journalist. And he has an agenda...

Once upon a time, we went to work for a singular purpose:  to do work.  We dug ditches, directed traffic, operated machinery, sold insurance, created advertising, designed clothing, milked cows and on and on.  And whatever your job was, that was pretty much all you did all day long.

Email is not dead. In fact, the way we view email is beginning to shift as more people use smart phones and tablet computers. According to Knotice, a provider of direct digital marketing software and services, there was a 51% increase in the number of people viewing their email on mobile phones and tablets from the first half of 2011 compared to the last quarter of 2010.

Are you driving quality traffic to your website but experiencing a disconnect when it comes to converting that traffic to online orders? While the design and usability of your site are not the sole factors influencing a consumer’s decision to buy, simple missteps – like those listed below – can help ensure you lose a sale that is already knocking at your door. 1. Ask for the sale too soon.

Wouldn't it be awesome if our biggest concern regarding school-age children was the weight of their backpacks... or the amount of time they spend on the Internet? Unfortunately there is much more to worry about. For example, the CDC estimates 173,285 sports- and recreation-related traumatic brain injuries, including concussions, among children and adolescents are treated in U.S.

A case study detailing the specific results of how your company or product helped overcome a unique or difficult challenge can be a powerful marketing tool.  Since developing case studies is often time consuming, be sure to maximize their use.