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Who Has Been the Biggest Influence in Your Career?

It is incredibly important to look back and thank the people who have helped you throughout your career. No one does it alone. There are countless managers, co-workers, peers, vendors, clients, family members and friends who have given you opportunities to move your career forward.

Who Has Been the Biggest Influence in Your Career?2025-11-18T16:31:19+00:00

How Technology Changes the Workplace Experience

The workplace experience has changed drastically over the years – due to technology, different generations, new markets and audiences – and that’s just to name a few. Technology has proven to make jobs one hundred times, if not one thousand times, better than twenty years ago.

How Technology Changes the Workplace Experience2025-11-18T16:31:23+00:00

The Opposite of Transparency: When Direct Mail Looks Like a Bill

To rephrase a popular quote from Shakespeare, “a rose by any other name may not smell as sweet.” After purchasing my first home a few weeks ago, I have been closely checking my mail to ensure I receive everything I need for the house.

The Opposite of Transparency: When Direct Mail Looks Like a Bill2025-11-18T16:31:28+00:00

Wait, what? When a Video is Crazy Creative, Unexpected and Engaging

Our clients often say, “we definitely want more video.” We know, we know. Video is the preferred content for internet users basically everywhere, and that the need for it continues to rise (more than half of consumers want more video).

Wait, what? When a Video is Crazy Creative, Unexpected and Engaging2025-11-18T16:31:31+00:00

7 Things To Remember As A New Hire At An Agency

Whether you’ve been at your job for five years, one year or one month, it’s good to ground yourself and remember where you started. As the newest hire here at Sweeney and in the agency field in general, I have already learned the very basics of agency life.

7 Things To Remember As A New Hire At An Agency2025-11-18T16:31:44+00:00

Quick Facts on Generation Z

According to Pew Research, unlike the Boomers, there are no comparably definitive dates that later generational boundaries are defined. But for analytical purposes, Pew believes 1996 is a meaningful cutoff between Millennials and Generation Z for a number of reasons, including key political, economic and social factors that define the Millennial generation’s formative years.

Quick Facts on Generation Z2025-11-18T16:31:48+00:00
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