Heck… who wouldn’t for $928 million? I honestly don’t see Zappos Chief Executive Tony Hsieh living high on the hog though. I saw a story a while back that he only made $30,000 a year and doesn’t believe in sitting in a posh executive office.

The Nielson Co. reported this week that the average U.S. home now has more TVs than people - 2.86/household to be precise. That's a lot of TVs. According to the same reports, more than 114 million homes in the U.S.

One of my co-workers is looking for some top bloggers on health products, health supplements, fitness, etc. The plan is to send free product to bloggers to talk about the product…  have any tips?

By Jennifer Manocchio The short answer is yes.

Once upon a time, while a Mass Communications major at Cleveland State University, I conducted a research project to prove a three-part theory:Part 1: Most newspaper readers mostly read headlines and not full storiesPart 2: Most headlines are sensationalized and do not reflect the true content of the articlePart 3: Lots of people assume the content of the story based on the headline and share it via word-of-mouthMy research supported my theory and I was all fired up about this, but then I graduated and I became an agency professional and time went by and then newspapers started dying.

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Sometimes I feel sorry for the color green. It is much maligned and often misunderstood.A green light is a good thing. It is a sign of approval, as in: "You are good to go."A green thumb is a good thing.

We all knew it was coming. Even the Federal Trade Commission is adding bloggertising (undisclosed blog advertising) to its hit list. But this morning when I came across the Forbes article “Ted Murphy engages bloggers to write on behalf of corporate sponsors.

As more and more manufacturing jobs move overseas, American companies go bankrupt and merge, will consumers look to continue to support American-made products? According to a Yankelovich poll last year, 83% said buying U.S.-made products is important to them, but only 37% said they are willing to pay at least a little more for American-made products.

Is it just me or are we living in incredibly divisive times?Upon reading this week's Advertising Age story – "Forget Twitter" – I was reminded of the old Ken-L Ration commercials: My dog's faster than your dog,My dog's bigger than yours.My dog's better 'cause he gets Ken-L Ration,My dog's better than yours.Does Ad Age and/or Abbey Klaassen really believe that we should just forget about Twitter and Facebook now that a couple of corporate executives have figured out that online product reviews are nifty channels of communication?