Public Relations

Public relations that build credibility and visibility

Earned media remains one of the most powerful ways to build credibility, strengthen reputation and reach new audiences. Sweeney helps organizations tell their story through strategic public relations programs that connect with journalists, influencers and key stakeholders.

Our public relations work combines strategic messaging, strong media relationships and timely storytelling to build awareness and trust. Credible media coverage and third-party validation strengthen brand authority across search engines and AI driven discovery platforms, helping organizations become trusted sources for both journalists and digital audiences.

Learn More

We know what you’re up against

Public relations challenges often arise when:

1
Organizations struggle to break through a crowded media environment
2

Complex topics need to be translated into compelling stories
3

Internal experts are not positioned as credible spokespeople
4

News opportunities are missed because teams move too slowly
5

Media attention does not align with business priorities

Our approach

We help organizations build credibility and visibility through strategic public relations programs that align communications with business priorities.

Message development: Define the story

Strong media coverage begins with a clear story. We work with your team to identify the newsworthy themes and narratives that will resonate with journalists and audiences.

What we define:

Core messaging and story angles
Target audiences and stakeholder groups
Media positioning and narrative themes
Spokesperson positioning and messaging priorities

Media strategy: Identify the right opportunities

Next, we develop a targeted media strategy designed to reach the outlets and journalists who influence your audiences.

This includes:

Media landscape research and list development
Story development and editorial positioning
Message and press material development
Outreach strategy, timing and sequencing

Strategy media placements strengthen brand credibility and improve digital visibility across traditional search and AI generated results.

Media outreach: Build momentum

With a clear strategy in place, we proactively engage journalists, editors and industry outlets to generate meaningful coverage. We help organizations maintain momentum through ongoing storytelling and reputation management.

This includes:

Media pitching and relationship development
Press release distribution and announcement support
Interview coordination and media briefings
Commentary and expert positioning
Rapid response commentary and news jacking tied to breaking industry news
Media tours, press conferences and announcement events

We also prepare executives and subject matter experts to communicate confidently through message development and media training.

Reputation management: Sustain visibility

Public relations success requires consistency and responsiveness. We help organizations maintain momentum through ongoing storytelling and reputation management.

This includes:

Corporate communications and executive messaging
Internal communications support
Crisis communications and issue management
Media monitoring and coverage analysis
Ongoing visibility planning and media engagement

Proven public relations success

First of all I have to just say ‘wow!’ This is an impressive plan from beginning to end. Very creative, very comprehensive. Love it. ”

Neil Egan | Director of Communications | Acuity Brands

It’s pretty cool to see all of the coverage. I really would not have survived the past few months without you guys. You are awesome to work with and so good at what you do. I look forward to continuing our relationship.”

Peggy Sobul | Chief Development Officer | Greater Cleveland Habitat for Humanity

Thank you for everything you’ve done for Navy Week. This couldn’t have gone so well without your help. Sweeney has been such a strong part of our team and have gone above and beyond on everything you’ve been asked to do. We appreciate it so much.”

Alice Leenhouts | Navy Week Planner | Contractor for the Navy Office of Community Outreach