Who is Arthur Okun… and Why Should I Care?
Lists are great. They help us focus on what's really important instead of getting lost in a sea of data.
Good Housekeeping’s 2nd Annual VIP Awards
Last year Good Housekeeping Research Institute began a VIP (Very Innovative Products) Award, which identifies the top consumer products that help solve problems, perform well and are innovative. This year, more than 1,650 products were evaluated and Good Housekeeping selected 10 “winners” that are featured in the February issue. Here are five of my favorites!
5 Tips for Getting Started on Twitter
I’m thinking about starting a corporate Twitter account. What steps do I need to consider before creating an account? ________________________________________________________________ By Jennifer Manocchio Twitter can be a great tool to engage customers and prospects with your brand. However, a lot of corporate Twitter accounts have crashed and burned mostly because the focus was too self-promotional.
Signs We Might Be In Danger.
As I read the headlines in the New York Times this morning, my head began to shake left-to-right, then it began rattling uncontrollably until it finally popped off. What in the world is going on out there? Have we lost our sensibilities?
What Happened to Bikes, Roller Skates & Barbie Dolls?
Apparently the toy industry has come along way since bikes, roller skates and Barbie dolls with its first app-enabled toy. This Sunday Wild Plant Entertainment will be introducing the Spy Video Trakr, a remote controlled robot that features a night vision video camera, speakers, a microphone and a route-mapping feature, at the American International Toy Fair.
Did Ann Taylor Follow New FTC Guidelines?
Ann Taylor Loft recently issued an invitation to bloggers to preview the retailer’s summer collection, rewarding bloggers who posted about the new line by including them in a gift card drawing. Was Ann Taylor Loft in compliance with the new FTC blogger regulations?
This Valentine’s Day, Give Them a Heart Attack
Among my favorite and most vivid schoolboy memories is Valentine's day. With barely an effort I can still conjure up the fresh smell of chalk and chocolate, and the joyful sounds of giggling girls and tortured boys as we all sorted through and passed out our Valentine cards.Sure, it was a holiday created and perpetuated by the greeting card companies, but who cares?
The Pumie: A Miracle Product
Just yesterday, my co-workers and I were discussing spring cleaning and if there are any real miracle products out there that save time. My co-workers laughed at me when I mentioned The Pumie – a pumice stone for your toilet bowl. One day I was having a hard time getting the rings to come off the inside of our toilets. I was scrubbing and scrubbing. Then I remembered one of our clients – The Housekeeping Channel – had recommended the Pumie to a media outlet, and I thought I would give it a shot. Luckily, my local grocery store carried the Pumie, but it was never something I would have found on my own.
Importance of Web Landing Pages
Why are web site landing pages important, and when do I need to create one? _______________________________________________________________ By Jennifer Manocchio By definition, a landing page is a web site that a visitor “lands” on when he or she clicks on an online banner advertisement, a search-engine result, an email or a pay-per-click advertisement. The purpose is threefold.
When to Buy Organic Produce
Besides my own garden, I don’t purchase organic produce because I’m never sure what organic produce is worth the increased cost (I’m a pretty frugal shopper). I have read many articles about this topic, including one article that said if the produce has a thick skin then it is lower in pesticide residue. However, that doesn’t seem to be 100% accurate.