From One Z to Another: Tips For Marketing to Gen Z On Social Media
As more businesses embrace social media to market their brand, they also struggle to market to Gen Z – which is tied with Millennials as the top users of social media. A recent Pew Research Survey found that TikTok and Instagram are among the most popular with younger audiences, so it is crucial that businesses correctly approach this market segment in order to best engage them… and sell them their products. Being a member of Gen Z myself, I’ve witnessed which brands are skilled at marketing to Gen Z and which ones fall a little short of getting the eye of my peers as they fail to showcase their brand in the most effective ways.









