Client Spotlight: Cleveland Animal Protective League
Team Sweeney is all for adopting animals in need of furever homes. It's a passion that is close to our hearts.
How Do You Build a Brand?
Many companies dream of having a brand name as recognizable as Apple, Google and Amazon. But what does it actually take to build a brand?
Why Is This Font So Popular?
Everyone knows Times New Roman and Helvetica. Though you might not realize it, you likely know Cooper Black as well. If you’ve listened to Pet Sounds by the Beach Boys or L.A. Woman by the Doors, you’ve seen Cooper Black.
Falling in Love: How Companies Market to an Emotion
Ah yes... Valentine’s Day. For some people, this is a day celebrating love and romance but for others, it’s just a reminder of how single they are. Whatever the case is, we can all agree that all of the marketing around the holiday is very similar- colors of red and pink, people in relationships, and lots of chocolate, flowers, and jewelry.
Meet The Team: Courtland Bartosik
Courtland Bartosik, a second-semester student at UNC Chapel Hill and a second-term intern at Sweeney, is representative of the ferociousness and confidence of Gen Z.
Be Our Guest: Leveraging Podcasts to Enhance Thought Leadership
Podcasts continue to grow in popularity, offering unique opportunities for executives and business leaders to position themselves as experts while speaking directly to their target audience. In this blog, we offer a quick overview of why podcasts are a solid strategy for enhancing your thought leadership and offer tips to become a podcast guest.
4 Key Stats Every Marketer Must Know
Data can be very overwhelming because we have so much of it these days. Besides your own customer data, which is the gold standard in learning about your target audience’s behavior, it is critical as marketers we understand where people are spending their time.
Aesthetics of Athletics: 3 Brands Disrupting the Norm
Picture a sports ad you've seen. Perhaps a promotion for a favorite team or a commercial for athletic apparel. Is the photography high-contrast and gritty, with a dark background? Are there shards of illustrated shrapnel, digitally produced gradients and rough textures surrounding a tough, sweaty, dirty athlete?
Back to the Future: The Ultimate Workplace Challenge
After two years of living upside down in a right side up world, it actually appears as if the world is ready – if not resigned – to going back. Into the office. Into school. Into restaurants. Into stores. Wherever. But not back to the way it was.
Top 5 Holiday Campaigns of 2021
With the holiday season comes gatherings, gifting, and new holiday campaigns. In late October, the National Retail Federation (NRF) projected that holiday spending in 2021 would rise between 8.5% and 10.5%, an all-time high for holiday sales growth. In early December, economist Jack Kleinhenz announced that spending growth could exceed NRF’s previous expectations, reaching 11.5%.