If you’re anything like me, you have no idea what cryptocurrency or NFTs are. Heck, I’m probably even more confused when it comes to this whole metaverse thing. When I hear someone talk about the metaverse, I imagine Benedict Cumberbatch in the most recent Spiderman movie talking to Tom Holland when there’s three different Spiderman actors at once. Seems futuristic, right? Wrong.
Photoshoots can put a lot of pressure on all parties involved. It’s nerve-wracking for the models (especially in the common case that they’re authentic patrons of a brand, and not professional models), it’s an investment for the client company, and it’s a ton of details to get right all in a single moment for the creative and project management team.
As a member of Gen Z, I have watched the LGBTQ+ movement develop right in front of my eyes in light of the last few years full of controversy and activism. When I was a child, the only time I felt like I truly saw rainbows in public was about childish toys and games such as Barbies or Legos.
A couple of days ago, I was in bed watching a Vice documentary about death row inmates’ last meals and final words. I know, a little crude.
Yea, I know; I swore the brand died YEARS ago too. If you’ve been on Netflix lately, you’ve likely seen the new documentary “White Hot” which is all about the rise, and the heavy fall, of the Abercrombie & Fitch brand. Honestly, I wasn’t planning to watch it because 1.
The stock market is crashing, threats of COVID-19 linger, inflation is raging, Russian attacks on the Ukraine continue… maybe it’s time to get back into the office? Wait, what?! If you live long enough, you eventually see everything. My mom (Margaret “Maggie” Sweeney) turned 90 in March, and she’s seen so much she says she is just tired of it.
As 2022 continues to fly by, big brands are shifting their marketing strategy to target different audiences. In a year of both conflict and innovation, brands you know well are implementing new marketing efforts around their brand’s target market to better fit current trends.
While media continues to evolve and consumers shift to digital platforms for their news, earned media remains a top strategy to build brand awareness, credibility and thought leadership. Whether you are new to conducting media interviews or a spokesperson guru, it’s always helpful to revisit the basics.
Have you heard, or rather seen, the news? Sweeney has a new logo! After 35 years in business, the agency has evolved through the eras, inside and out, which is clear to see in our decades-long lineage of logos. The updated visual identity encapsulates Sweeney’s past and looks toward the future with the caliber of quality, customization, and precision found in our everyday work.
As social media becomes a stronger opponent in the DM space, many companies may find themselves questioning if marketing through email is worth their time.
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