Unique Selling Proposition: What’s Yours?
A unique selling proposition (USP) is exactly that—unique. Every brand should have one, and it should be woven into the fabric of all brand messaging. So, what is it and why do you need one? What is a USP?
Capability Statement: An Essential Guide
In the world of business-to-government (B2G) contracting, there is a vast pool of government agencies and projects that private companies can bid on. As a result, companies need to showcase their experience, achievements and qualifications to stand out from their competitors.
A Light Case Study
If you’re in marketing, public relations, or at least an avid social media viewer, then you know about the Bud Light fiasco. But, in case you missed it: Bud Light partnered with transgender influencer Dylan Mulvaney Bud Light received backlash from right-wing conservatives, most notably on social media Anheuser-Busch lost $6 billion in market capitalization over the controversy Here is a deeper dive into the Bud Light issue.
Crafting a Winning B2G Marketing Campaign
Business-to-Government (B2G) marketing is an effective way to reach government entities, establish relationships and ultimately secure contracts. However, crafting a successful B2G marketing campaign requires a lot of research and strategy. The marketing needs of government agencies are unique from organizations in the private sector.
Post-Pandemic College Students – How to Market
With the world slowly (debatably), moving back into a new normal, more students are heading back to in-person learning. What does this mean for back-to-school marketing, and, what are college students now looking for? As a college student myself, I can say that the way companies advertise their products and services to college students has changed significantly in the last three years.
Scream it from the Rooftops: I LOVE YOU!
My mom, who is now 90, can be found every evening sitting on her front porch entertaining a seemingly endless parade of family, friends, neighbors and strangers. It’s been that way all her life; she loves people, and they all love her. Last night I was one of them, sitting quietly in a chair staring off at the giant elms and listening to the birds sing their night songs.
The Pursuit of Happyness and Personal Development
As an avid movie watcher, I’ve watched a lot of movies that haven’t left a memorable mark on me. This, however, isn’t the same for the movie The Pursuit of Happyness with Will Smith (see my favorite scene here).
The Eighties Are Back… Kind Of?
Don’t get too excited... big hair and leg warmers are NOT cool again. While the eighties might not be making their way into a new wave of fashion, one old song has made its way into Apple’s top 100 list for a few weeks now.
6 Tips for Pitching Media in 2022
While the media landscape continues to shift, pitching remains a top means for communicating with journalists and securing quality results. Whether you are a seasoned PR professional or recently started your communications career, here's a refresher on how to successfully pitch media and secure coverage.
What is Microsoft’s Default Font Future?
All good things must come to an end. Calibri, Microsoft’s default font since 2007, will soon be replaced. Microsoft has commissioned five original, custom fonts to eventually replace Calibri as the default and is calling on its social media followers to provide their input on Twitter.