Like the final season of Mad Men, sometimes – as marketers – all you can do is watch from the sidelines as the game gets played out in front of you. Of course most of the time we cling to the illusion that we are in control – the sense that we are running the agency or executing the campaign or making the pitch.
Shakespeare, through Richard III, once said: "Talkers are no good doers: be assured We come to use our hands and not our tongues." A modern translation runs more along the lines of "if you're going to talk the talk, you've got to walk the walk." My dad used to say: "Talk is cheap, show me..." he was the Rod Tidwell of his generation.
I received an email last night from a Cleveland State University journalism and promotional communications student. Then I got his call this morning. He is writing an article about the role of technology in business and wanted to know my thoughts on how technology has impacted our business over the past 28 years.
The benefits of media coverage do not have to stop once the coverage appears. Continue to use the media coverage to reap the benefits of the media’s endorsement. Below are eight easy ways to further maximize media coverage. 1. Post on your website.
When evaluating agency performance, exactly which performance are you evaluating? On the one hand, there's the performance, as in the pitch or the presentation. On the other hand, there's the performance, as in the actual work – the strategic planning, the creative, the execution and the results.
Sweeney Wins Digiday Retail Award for Best Digital Brand Marketing Campaign Agency recognized as one of the best and brightest in digital marketing. CLEVELAND - March 31, 2014 - Sweeney, a leading full-service marketing and public relations agency, was recently honored as a finalist in the Digiday Retail Awards competition in New York City for the Best Digital Brand Marketing Campaign.
Sometimes I feel like our whole industry has gone mad... and then I realize it's me. But this is not one of those times. For the past couple years the topic of "content development' and "content marketing" has become a very popular buzzword that is snowballing downhill and growing to cartoonish proportions.
We recently had a few laughs with a client about social media - "It's got to be easy if a 5 year old can do it!" - was the gist of the conversation. While we all know there is much more to social media marketing that five year olds cannot do (yet)...
The outcome of last year’s marketing efforts (or even last week's) – positive, negative or neutral – provide valuable data. And if you analyze and assess properly, the insights will be priceless. On the other hand, if you assume you already “know” and “understand” the results, you run the risk of missing out on making new gains in the year ahead.
Last week we had the honor of winning a 2014 Digiday Retail Award emphasizing Sweeney as one of the best and brightest in digital marketing. Our campaign was a finalist under the category Best Digital Brand Marketing Campaign. Working with Jo-Ann Fabric and Craft Stores, we developed the Magic with Fabric and Trim campaign that supported its launch of new HGTV HOME fabric and trim - available exclusively at Jo-Ann Stores.
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