This headline might seem a bit obscure. What can you learn about being an American living abroad? The short answer is a lot! Living in Chile for the past year has definitely taught me more about the American culture and myself than I would have ever learned in the states.

CLEVELAND – Sept. 3, 2015 – Sweeney, a leading full-service marketing and public relations agency, has added Leah Evanovich as an account executive. She will play a key role in expanding the agency’s social and digital capabilities, as well as supporting traditional marketing, advertising and public relations strategies for a variety of business-to-consumer and business-to-business clients.

It happens every day. Ad agency reviews, media agency reviews, PR agency reviews… On any given day, a billion dollars in business can go up for grabs. Companies want to cut costs, see fresh creative, hire new CMOs or fall out of love with their agency; the reasons are plentiful.

A recent experience I had with Vitacost is a perfect example of how to make customers happy on social – even if it is one customer at a time. Just last week, I was meeting with about 5 fellow U.S. military wives in Chile.

This is some crazy branding game Greg Creed is playing with the KFC chicken brand. In essence, he is telling the world he doesn't care if you love us or hate us, just so long as you pay attention to us.

If you’re like most people, you probably picture an intern as a student running around a large corporate environment grabbing coffee and serving as a glorified personal assistant. Lucky for me, I had the exact opposite experience as an intern this summer.

In one form or fashion, I have been a customer of KeyBank for at least 30 years (probably closer to 40, but who wants to admit that?), dating back to a warm and fuzzy institution known as Cleveland Trust. And while that relationship started out as a very personal and enjoyable association, the past 25 years have been cold, heartless and less than enjoyable.

I've attended Outdoor Retailer just about every 6 months for going on 5 years now. So I'm no stranger to the big product demonstrations, the volumes of beer-thirty parties and other booth traffic-driving strategies.  But sometimes, it's the little things that catch the eye...

I had a fleeting conversation yesterday with one of my favorite colleagues (and ex-employees) who is a skillful young media planner and buyer with a fairly big agency serving a lot of very nice clients. Out of curiosity I asked her what she found to be driving most of the client campaigns in her agency these days – the creative or the media.