We tend to talk a lot about Boomers, Millennials, and Gen Z, but there’s a new generation growing up—and they’re already reshaping the future. Meet Gen Alpha: born from 2010 onward, they’re the first generation raised entirely in a digital world.
Thought leadership remains a critical marketing strategy for businesses, and its relevance continues to grow: 64% of consumers say an organization’s thought leadership content is more trustworthy than other marketing materials or product sheets. Traditionally, thought leaders have relied on decades of experience, extensive industry knowledge, and a strong personal brand.
You’ve probably heard about Google’s new AI mode on its search feature, announced this past Tuesday. This is Google’s attempt to outperform startup AI companies that might threaten their market dominance. To keep up, even Google must adapt.
Some would have you believe that the biggest mistake companies make when targeting government contracts is underestimating how different – and difficult – government operations can be. They point to longer timelines, more decision-makers and special regulations that impede or complicate the purchasing process.
When you think of technology, what brand comes to mind first? In our daily lives, technology is an essential tool. We use phones, tablets, laptops, smart watches (and the list goes on). But the most interesting part is how all of them combine different features.
Google I/O is underway, and AI is everywhere. Most of the announcements were geared toward developers and tech enthusiasts, but marketers? We should be paying close attention too. Here’s what they rolled out and what it means for how we plan, create, and optimize campaigns moving forward.
Personalization isn’t just a marketing buzzword anymore, it’s a business imperative. For marketing managers, directors, VPs, and CEOs, understanding how AI enhances personalization can unlock measurable growth, improve customer loyalty, and maximize your budget. In today’s competitive landscape, customers expect tailored experiences.
Just about the time you accept we are going to have to live with the Trump tariffs, he hits the pause button and makes a few deals. And just like that, we are in Whiplash Wonderland. Or some might say, Never-Never Land.
I’ve always loved the intersection of tech and storytelling—and if you’ve worked in marketing or PR for any company remotely connected to IoT (Internet of Things), you know how fast things are evolving. For those less familiar, IoT refers to the network of connected devices that communicate data—think smart home tech, industrial sensors, wearables, even connected cars.
Every now and then, I find myself missing the classroom. I’m someone who loves to learn—I’m constantly signing up for webinars, reading about new marketing trends, or diving into a good case study just for fun. (yes, really.) Recently, I found myself thinking about one of my favorite college courses at Ohio State: Crisis Communications.
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