In an era when our culture relies so much on technology for support, the ability for humanity to embrace and excel in creative thinking will become more important than ever. However, technology, all of it – smart devices in our homes, martech at work, virtual reality gaming – are all tools aimed to help us live easier, be more productive and have more fun. One thing tech can't replace?
‘Tis the season for hot cocoa, sweaters, and for many of us, two very specific colors. Red and green, the aesthetic workhorses of the Christmas season, appear on everything from cookies to coupons — so much so that the combination on its own has become somewhat synonymous with the holiday, and not much else.
Last month, I attended the 2019 Internet Summit Conference in Raleigh, North Carolina with a fellow coworker. Digital marketing as we know has made a notable impact in the marketing industry and continues to change daily. However, brands who have embraced digital, like Wendy’s and their social media, continue to show results and prove why you should not be the last one to hop on this bandwagon.
Last week Instagram announced they are going to test hiding 'likes' in the U.S. starting this week. Naturally, that has stirred up quite the controversy. Over the past few days, I have come across a wide range of opinions on the matter.
Five years ago, I started my career at Sweeney. Two years before that I interviewed with the agency and did not land a gig. I’ve experienced so many doubts about my career from that initial interview to now, and some moments when I didn’t think I would make it to five years.
Admit it, if it weren’t for social media giving you daily reminders about people you went to college with, you’d forget half of them even existed. Well, take notes because the same goes for marketing your business on social media!
As we approach a new decade, our creative team is excited to see how graphic design will ebb and flow with new technologies, political climate, cultural shifts and generational preferences.
Too many years ago (38 to be exact), Harold Burson informed me that I had been identified as one of two rising stars in the BM/Chicago office. It meant the world to me to receive such high praise from someone I held in the highest esteem.
“I’m not creative” is one of the biggest lies I’ve ever heard. This far too common phrase is often announced by individuals who restrain themselves from unleashing their true imaginative talents. It’s not their fault that they believe they lack creativity, but more so the fault of a culture that influences people to constantly weigh their own abilities against others.
Work-life-balance is a myth. Sometimes the scale tips toward your home and family, and sometimes it will tip toward work and employees. Rarely do both sit side by side. I’ve accepted that’s not a negative thing. My top priorities right now are learning to be a better parent and learning to be a better creative director.
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