No doubt, the coronavirus (among a dozen other national and global issues) is impacting business and calling into question the role of marketing at a time of great uncertainty. As trade shows, conferences and events are being canceled… supply chains and logistics are being interrupted… workforces are being directed to work remotely… and the stock market is reeling, the role of marketing is solidly under the microscope.
Eighteen years ago, I was selected to speak at my high school graduation. It was an incredible honor – but it was also incredibly daunting. From academic and extracurricular perspectives, I was an engaged and successful student that took those four years seriously – but so did many of my peers.
Last week, we had the chance to chat with Sweeney’s new VP of agency services and marketing trailblazer, Lisa Pocci. We discussed everything from her first internship to what three items she would need to survive on a deserted island.
The world of typography can be overwhelming. Mastering the basics gets your foot in the door, but mastering the way you use that foundation is what can set you apart as a designer. With hundreds of thousands of typefaces in existence, it can be hard to know where to begin.
The value in elevating a brand’s thought leadership position can be significant. We’ve implemented thought leadership campaigns that build brand, help increase stock prices, make a company more attractive for sale, support a company’s plan to go public and build sales leads.
During the Superbowl this past Sunday, amid all the commercials for chips, beer, pop, cars and household products – only one commercial stood out for excellence in storytelling. The ad is a reflection of the human experience – raw and touching – and a celebration of love.
It is no surprise that technology and the rise of social media channels along with generational differences change the way marketers communicate. However, there is one thing that every communicator needs to keep in mind that will never be outdated – grammar.
Love is in the air… and so are gifts! According to the National Retail Federation, last year U.S. consumers broke records on Valentine’s Day with $20.7 billion in spending. Does that mean more people are in romantic relationships than ever before?
Personalized marketing has opened the doors to a new kind of communication with consumers. Not only are marketers getting to know their consumers’ names and preferences, but they’re creating experiences best suited for each individual based on their online habits.
Sony recently unveiled the logo for their upcoming release of the PS5, and the public response has been a resounding, “That’s it?”. Many individuals have mocked the design for its similarity to the previous two console logos.
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