COVID-19 flipped our world upside down. Everything changed at home and at work, which for many of us became one and the same. Sales and marketing teams that relied heavily on in-person meetings and events now rely on computer screens.
Our digital marketing leader, Rachel Dill, celebrated her fifth anniversary here at Sweeney this week! We figured what better time to chat with her and reflect on her professional experiences? From digital marketing to Rachel’s own personal brand, we covered what makes this “Rising Star” tick, her favorite parts about the industry and one of her proudest moments as a professional.
One year ago, I was back at my alma mater, John Carroll University, as a guest teacher for an integrated communications course. I formed some of my most cherished relationships during my college years, so the chance to go back and help current students is both a duty and an immense privilege.
There's a lot of talk about agile marketing these days – the ability to use data and teams in real time to run sprints, test concepts and measure impacts. It's a very cool strategy. And it's gaining acceptance among marketing executives seeking to take maximum advantage of an increasingly digitized world.
Customers no longer want to be sold. Customers want brands to address their passions, pain points and help them achieve their goals. They want meaningful, relevant and timely content they can relate to. But how do brands truly deliver on this?
Originally published on AIGA Cleveland ___ When it comes to applying and interviewing for jobs, the way you present your work matters — a lot. You’ve worked incredibly hard to be where you are, and you know you have a lot to offer.
Whether you’re adjusting to working from home for the first time, balancing your kids all day or even keeping pets busy – this drastic change to our routine doesn’t mean we have to stop thinking creatively. This unprecedented upheaval has the potential to result in some of your best ideas.
As marketing professionals, we watch our industry go through changes very rapidly. With new technological advances, certain processes and tactics we practice become outdated or can be done in an easier and more effective way. As the upcoming generation streams into the workplace, it is up to us as professionals to teach them the knowledge we have attained through our experience, but also to learn from them.
Although Sweeney has always maintained a flexible work schedule, including WFH options, it officially initiated a new work from home program for all employees at the start of 2020. The program was launched as a test, allowing each employee to take one WFH day per week; this is a policy that I have really enjoyed.
Being that I am a 2019 grad, this is the first year of my entire life that I have not had a spring break! Looking back, I recall jam-packed breaks where I couldn’t find a second to just “chill.” On the flip side, I also remember the years where I couldn’t wait for spring break to come to an end out of boredom.
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