Every day we are running a sprint. Moving as fast as we can to achieve the goals established for ourselves and our companies. Leadership says we need to get more quality leads, increase sales or launch a new product. Then we are off and running to accomplish this as fast as possible with the least amount of resources possible.
Gone are the days where private label means low price but lacking in quality. For decades, store brands primarily focused on positioning themselves as better value, paying little mind to developing their own visual identities. In response to consumers’ growing interest in healthier foods and greater transparency, retailers have started developing sophisticated flavors and packaging for their in-house brands.
Recent conversations with new college grads revealed a specific, common challenge – how to best expand digital marketing skills without in-person conferences or industry events to go to. While in-person networking and events are ideal for learning and networking, there are still some great alternatives for learning and growing.
“I’m prepared to go forward with it.” - Rod Ponton, lawyer (not a cat) This week, Texas lawyer Rod Ponton went viral for his struggles with a cat filter during a virtual hearing held via Zoom. This lighthearted video offered a good laugh and a sense of relatability.
“What about trying the new wing place?” A conversation with my neighbor over where to order dinner started like that. “What new wing place?” I answered. I tend to zero in on new restaurants, and that one had escaped me.
We are in the midst of a sea change the likes of which the world has not seen since the 1960s. It is a massive movement with the potential to make unprecedented change around the globe and beyond. The movement has no name, at least not yet.
This week our agency welcomed Josey Driscoll, our new Junior Graphic Designer! We are so excited to have her and look forward to all the creativity she will bring to our clients' design projects. Read on to learn about the latest addition to the Sweeney team!
Sweeney — a strategic-creative marketing agency that focuses on helping organizations build brand, engage customers and achieve growth — is seeking a talented integrated marketing specialist to join its dynamic team. The integrated marketing specialist will work with the agency team to provide digital and traditional marketing and public relations support for the agency’s B2B and B2C accounts.
Illustration by Katharina Brenner [Source: AIGA Eye on Design] Needless to say, there’s a lot we’d all like to leave behind as we head into the new year. While most are much heavier and more significant than my personal design trend observations, I consider the happenings of the creative industry a welcome distraction.
As 2020 comes to a close, I think a majority of people would agree it won’t be hard to say goodbye when the clock strikes midnight on New Year’s Eve. But with every experience good or bad, there are lessons to be learned and this year had plenty of them.
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