Taking your company or client's content from strategy to delivery requires more than a team of solid writers – it requires content operations: strategic people, streamlined processes, and appropriate technology that allows an organization to efficiently produce and deliver content. Once considered a buzzword in the marketing industry, content marketing remains a critical strategy in 2021.
Following World War I and the overthrow of Czar Nicholas II, Russia engaged in a civil war. The Red Army of the Bolsheviks emerged victorious in 1920, leading to the Bolshevik Revolution where art and design flourished. Experimental typography, straightforward pictorial designs, and political messages and ideology defined these designs.
My first in-restaurant dining experience since the start of the pandemic probably looked a lot like yours. Tables were spaced extra far apart, and partitions were added between booths as an extra layer of protection. Anyone waiting to be seated had to do so outside, and once in, everyone was masked, unless of course you were eating.
We spend our entire school experience on a path of categories. As a preschooler, we learn shapes, colors and numbers. In third grade, we learn how to write in cursive. In high school, we read To Kill a Mockingbird, The Great Gatsby, or other well-known classics.
Job searching is stressful, draining, and demeaning. Throw a pandemic into the mix and it’s exponentially harder. When you’re a recent graduate, especially during these times, it’s easy to feel hopeless and defeated. Don’t give up!
Many companies especially in the B2B space want to be known as thought leaders in their respective industries. This strategy helps to establish creditability for a company and its products/services and helps build brand awareness. It is important to note that building thought leadership is a long-term goal and does require ongoing commitment.
Writing is a top skill to master in 2021. Even if you’re not working as a writer, thriving in a virtual work environment requires frequent writing on a variety of platforms. In 2020 alone, 300.4 billion emails were sent and received, and on average, an individual can receive 40 emails per day concerning work.
When Sweeney’s new Integrated Marketing Associate, Dominique Buchanan, graduated from Bowling Green State University in 2020, she knew she would pursue a career in marketing. In fact, she’s known that since sixth grade. Get to know more about our newest team member, including who she admires as role models, her favorite college accomplishment, and her advice for upcoming graduates!
More than 550 million Americans are currently homeless. Just stop and think about that for a minute. Nearly two out of every thousand. Of course, if you live in New York or Los Angeles or Seattle or any other major metro area, you just have to look up; there are homeless all around you… under bridges, inside tents, over grates, living in boxes.
In celebration of Women’s History Month, we wanted to take a moment to acknowledge women in marketing and design who are leaning in, juggling personal and professional lives, further breaking the cracking glass ceiling, and following their passion. If you are one of these women, we see you!
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