With new artists constantly emerging, marketing plays a prominent role in the success of their new projects. Finding creative ways to stand out amongst the masses is a necessity. Album release campaigns must be comprehensive, and engaging for the artist's target audience, similar to campaigns for a product or service.
As the COVID-19 pandemic ravaged the globe, 114 million people lost their jobs. Artists, designers, and creatives were hit especially hard: in New York, two-thirds of arts positions are gone, while nearly a quarter of the creative workforce in Los Angeles has been cut.
Brands are hoping back-to-school season is the answer to reuniting with consumers. The shake-up of the school routine is mostly behind us. Families are aiming for a positive back-to-school experience this fall. This has led the way for a renewed emphasis on back-to-school marketing as well as a potential splurge on school gear and clothing.
While it’s easy to overlook in the advertising world since the Olympics is only every 4 years, every time I see the TV ads during the Olympics, I’m overcome with emotion. American Pride. Determination. Passion. And Grit. There is something about the way athletes commit that is so moving, and I love the way American brands rally around the red, white and blue.
Working with companies of all sizes, I have grown to learn that companies face similar marketing issues regardless of size…the biggest differences tend to have more to do with resources. Many small businesses don’t have a dedicated marketing leader, let alone a marketing department, and they are left with the question: where do I start with my marketing efforts? 1. Define Your Target Audience.
We’ve all probably heard the saying: If you find a job you love, you’ll never work a day in your life. A lofty statement that, if taken too literally, might cause you to question if you’ve ever found the perfect career fit.
When it launched in 2010, Instagram was a leader in the social media space. That is, until they started making updates to add features that users didn’t like. With all the changes over the years, the app has morphed into a completely different platform.
Kevin Sneader, global managing partner of McKinsey & Company, recently discussed the eight trends he believes will shape the post-COVID-19 economy. First on his list? Innovation… the act of conceiving new ideas and putting them into application.
The short answer is… it depends. The days of securing a high volume of earned media coverage and securing as many impressions as possible are over. However, the value of being where your audience is to build brand awareness is still critical.
At WWDC 2021, Apple announced updates to its main operating system – iOS. And one update stood out to the marketing world more than the rest. According to Apple…“In the Mail app, Mail Privacy Protection stops senders from using invisible pixels to collect information about the user.
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