Two years ago, AI writing tools took over the scene, sending writers, creatives and marketers alike into a spiral. At the same time, I was hired at Sweeney and preparing for my first day on the job. I began to spiral, alongside long-time practitioners, thinking I’d be replaced before I’d even gotten started.
Taking your company or client's content from strategy to delivery requires more than a team of solid writers – it requires content operations: strategic people, streamlined processes, and appropriate technology that allows an organization to efficiently produce and deliver content. Once considered a buzzword in the marketing industry, content marketing remains a critical strategy in 2021.
Writing is a top skill to master in 2021. Even if you’re not working as a writer, thriving in a virtual work environment requires frequent writing on a variety of platforms. In 2020 alone, 300.4 billion emails were sent and received, and on average, an individual can receive 40 emails per day concerning work.
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