The Container Store

Grand Opening

Situation

When the Container Store, the leader in storage and organization, was expanding into the Cleveland market, they called Sweeney. They sought to establish visibility, drive traffic with events and generate sales.

Sweeney helped plan and execute a publicity, media relations and social campaign designed to secure media coverage as well as social engagement.

Strategies

Media relations

Sweeney developed a media database and a grand opening media kit, oversaw media pitches, conducted media calls, and coordinated on-site tours and interviews.

Social media

The agency developed an editorial calendar, brought in a photographer and directed a shoot for social posting, then monitored engagement and reported results.

Results

26.6M

Media impressions

1,542

VIP attendees

600

Images captured

21

Media placements

I hardly expected the team to provide such great and detailed information! I am stunned (and thrilled).”

Jill Sell | Home & Gardens Reporter | The Plain Dealer