Globalstar
Product Launch
Situation
Globalstar launched XCOM RAN, the first commercially viable product from XCOM Labs, at the 2024 Mobile World Congress trade show in Barcelona. XCOM RAN is a multipoint radio system that delivers greater capacity and coverage in dense 5G wireless applications.
The brand turned to Sweeney to help develop the trade show and product marketing materials needed to launch the new private network, with the goal of securing 5G private network market share across the globe.
Strategies
Animation
Sweeney developed animation to highlight the network’s unique selling proposition (USP). This was the focal point in Globalstar’s Mobile World Congress conference room.
Sales collateral
A critical piece of the marketing deliverable was the sales presentations and sell sheet, which enable key personnel to effectively tell the powerful XCOM RAN story with consistency.
Website
Sweeney crafted a landing page specifically for XCOM RAN with engaging content, including the animation and a downloadable sell sheet and research report.
Trade show marketing
XCOM RAN was announced at the most important industry show of the year – Mobile World Congress Barcelona. Sweeney designed everything from email signatures to LinkedIn posts and conference room graphics.
Results
The XCOM RAN launch was a huge success across the globe and the industry took note.
