Enlighted
PR Marketing
Situation
During the COVID-19 pandemic, Enlighted had to pivot from in-person to digital-only marketing to connect with customers and launch two new products: a contact tracing app to help reduce the spread of COVID-19 in workplaces, and a smart sensor for ceilings and desks.
Sweeney guided Enlighted’s transition to digital marketing. We crafted a launch strategy and messaging, and implemented an integrated campaign for new products.
Strategies
Social listening
Sweeney monitored global sentiment to help support content development across channels that were sensitive to the current business challenges.
Messaging
We created messaging for all marketing channels, including website, publicity and media relations, videos, social media, award submission, speaker abstracts and more.
Earned media
We developed and distributed news releases to international, national and trade media that focused on new technology partners, product launches, application milestones and awards.
Social media
Sweeney instituted social media strategy and content, and managed comments and questions on Enlighted’s channels, including polls and video content.
Awards & podcasts
We developed and submitted Enlighted products and staff for technology awards worldwide, and pitched Enlighted leadership to targeted business and technology podcasts.
Analytics
We analyzed results/data in real-time to help adjust strategies, tactics and messaging to optimize results.
Results
The campaign successfully lifted the morale of employees and members of the community, and raised visibility for the facility’s efforts since World War II.
1.3B
Media impressions
900K
Social media impressions
120K
Website views
80K
Web users
23K
Social media clicks