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So far Team Sweeney has created 190 blog entries.

A Government Marketing Q&A with Rachel Lowe, Sweeney Senior Account Director

TL;DR: Sweeney is a full-service government marketing agency helping public agencies and B2G companies build trust, visibility, and results through branding, PR, digital campaigns, thought leadership and more. We sat down with Rachel Lowe, Senior Account Director and government marketing expert at Sweeney, to get her insights on what makes for successful public sector marketing and how agencies like ours support government-focused clients.

A Government Marketing Q&A with Rachel Lowe, Sweeney Senior Account Director2025-11-18T16:23:12+00:00

The Pursuit of Happyness and Personal Development

As an avid movie watcher, I’ve watched a lot of movies that haven’t left a memorable mark on me.  This, however, isn’t the same for the movie The Pursuit of Happyness with Will Smith (see my favorite scene here).

The Pursuit of Happyness and Personal Development2025-11-18T16:24:37+00:00

Jumping Into The Metaverse?

If you’re anything like me, you have no idea what cryptocurrency or NFTs are.  Heck, I’m probably even more confused when it comes to this whole metaverse thing. When I hear someone talk about the metaverse, I imagine Benedict Cumberbatch in the most recent Spiderman movie talking to Tom Holland when there’s three different Spiderman actors at once.  Seems futuristic, right?  Wrong.

Jumping Into The Metaverse?2025-11-18T16:24:50+00:00

How Abercrombie & Fitch Made a Marketing Comeback

Yea, I know; I swore the brand died YEARS ago too. If you’ve been on Netflix lately, you’ve likely seen the new documentary “White Hot” which is all about the rise, and the heavy fall, of the Abercrombie & Fitch brand.  Honestly, I wasn’t planning to watch it because 1.

How Abercrombie & Fitch Made a Marketing Comeback2025-11-18T16:25:02+00:00

Brands Shifting Their Marketing Focus

As 2022 continues to fly by, big brands are shifting their marketing strategy to target different audiences. In a year of both conflict and innovation, brands you know well are implementing new marketing efforts around their brand’s target market to better fit current trends.

Brands Shifting Their Marketing Focus2025-11-18T16:25:05+00:00

From One Z to Another: Tips For Marketing to Gen Z On Social Media

As more businesses embrace social media to market their brand, they also struggle to market to Gen Z – which is tied with Millennials as the top users of social media.  A recent Pew Research Survey found that TikTok and Instagram are among the most popular with younger audiences, so it is crucial that businesses correctly approach this market segment in order to best engage them… and sell them their products.  Being a member of Gen Z myself, I’ve witnessed which brands are skilled at marketing to Gen Z and which ones fall a little short of getting the eye of my peers as they fail to showcase their brand in the most effective ways.

From One Z to Another: Tips For Marketing to Gen Z On Social Media2025-11-18T16:25:50+00:00
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